As an accomplished E-Commerce Lead, this candidate excels in driving e-commerce growth through expert management of digital marketing channels. They specialise in SEM, using Google Ads and Bing Ads to deliver impactful paid search campaigns, with a focus on Google Shopping ads for leading e-commerce brands.
Their strong command of tools like Google Analytics, Google Data Studio, and various PPC management platforms (Optmyzr, Opteo, Marin Software) sets them apart. In their current role, they lead a team to develop strategies and implement digital campaigns, generating substantial revenue for brands. They also oversee cross-functional efforts to optimise websites, ads, and user experience.
With over eight years of hands-on experience managing high-budget campaigns across international markets, this candidate brings a unique blend of technical expertise, leadership, and client relationship skills. Their ability to navigate competitive sectors, coupled with their Google AdWords and Analytics certifications, makes them an invaluable asset to any e-commerce team.