This candidate offers a distinctive skill set, specialising in incorporating a non-mainstream Māori perspective into marketing activities.

By focusing on diverse communities, they identify new opportunities and drive more equitable outcomes. They can assist with:

Strategy: Applying an indigenous lens to audiences, media, digital, social, data, technology, and partnerships.

Research: Conducting bespoke, community-driven research projects tailored to support strategic development.\

DE&I Workshops: Facilitating internal cultural discovery, enhancing team cohesiveness, and developing frameworks to authentically advance diversity initiatives.

With over 20 years of experience in media agencies and client work, combined with active cultural engagement within their iwi, hapū, and marae, this candidate brings a unique blend of expertise. They are currently collaborating with Campfire to explore new opportunities.