This candidate is a seasoned marketing leader with almost 10 years of experience driving customer engagement and delivering measurable business growth.

With a passion for data-driven marketing, they have consistently delivered outstanding results across a wide range of industries, including energy, e-commerce, and insurance. They have a proven track record of increasing revenue through innovative multi-channel strategies, using first-party data to create personalised customer experiences that drive retention and loyalty.

With agency and brand-side experience, their leadership skills are evident in managing teams to deliver complex marketing campaigns, developing customer journeys, and launching successful products. Notable achievements include developing and implementing very successful loyalty programmes, reducing customer churn by 14%, increasing revenue by 10%, and leading the most successful product launch in one of their company’s 20-year history. They excel in using data modelling, propensity models, and marketing automation to enhance campaign performance.

The candidate is adept at managing large-scale budgets and has experience optimising digital marketing initiatives, reducing costs, and driving significant ROI. Their ability to blend strategic thinking with hands-on execution makes them a valuable asset for any organisation seeking to enhance customer engagement and achieve sustainable growth through targeted, data-driven marketing strategies.