With extensive experience in e-commerce and digital marketing, this candidate brings a proven track record of driving growth and optimising digital strategies for global brands.
Currently, they lead a high-performing team and manage a significant e-commerce portfolio, focusing on omnichannel strategies, performance marketing, and P&L accountability. They have a deep understanding of various digital tools including Google Ads, Meta Ads Manager, and SEM Rush, and are adept at utilising insights from analytics platforms such as Google Analytics and Tableau to inform decision-making.
In their current position, they have successfully implemented strategies that accelerated growth, including driving a 70% increase in sales for one market. They are highly experienced with tools like Shopify, Magento, and HubSpot, and have consistently worked to refine customer journeys and improve conversion rates. Their approach blends high-level strategic leadership with hands-on expertise in digital performance, optimising both customer experience and marketing ROI.
With an international background that spans both brand and agency environments, they have developed expertise across SEO, paid search, paid social, CRM, and more. Their ability to manage both global digital strategies and day-to-day operations makes them a dynamic and versatile leader, ready to take on a new challenge.