This Digital Content and Social Media Specialist brings extensive experience in both strategy and execution across a variety of digital platforms.

Currently, they drive social media campaigns, primarily organic, for a large enterprise brand, utilising insights to craft compelling content for email and web engagement. Their role involves close collaboration with designers to ensure visually compelling and on-brand content.

Before this, they worked across media owners both in New Zealand and overseas, leading social media and digital content efforts. They have a proven track record in using social platforms like Facebook, Instagram, and LinkedIn, and are skilled in tools such as Meta Ads Manager and Avid.

With 18 years of diverse experience, they have honed their ability to connect with audiences through data-driven strategies, content storytelling, and digital marketing. Their expertise spans content creation, audience growth, and optimisation for paid and organic social media campaigns.