As a highly skilled Performance Manager, this candidate excels in optimising e-commerce strategies with a strong focus on results. Currently managing significant daily marketing budgets of $40,000 to $80,000 for an international online retailer, they drive impactful campaigns across multiple channels and 55 global markets. Their expertise in paid media, influencer partnerships, and affiliate marketing has consistently delivered impressive year-over-year sales growth.
In their current role, they leverage advanced analytics tools like Google Analytics and Tableau to conduct thorough performance evaluations and optimise campaign effectiveness. With both agency and brand experience, they are adept at developing tailored strategies that align with overarching business objectives, ensuring every marketing initiative contributes to success.
Holding a master’s degree in marketing, this candidate boasts a well-rounded skill set in digital marketing strategy, budgeting, and team leadership. Their proven ability to manage teams of up to 12 direct reports, along with their strategic insight, makes them a standout candidate for roles requiring a results-driven approach to e-commerce performance.