This amazing TRAVEL brand is booming, and they want you to head up their sophisticated email marketing programme.

Company

This globally renowned travel brand is a step above others, with unique services and an innovative approach. They have a large and well-resourced digital marketing team and stunning offices in Auckland and in the Taranaki region. They have a friendly team and offer an inclusive culture that welcomes all backgrounds.

This brand is a multi-award winning, NZ success story.
They offer unique travel experiences to an international audience.
99% of their customers are overseas, and most of their marketing is digital.
They are highly data-savvy, technologically advanced, and have masterful marketing.
The team is top of their game and is growing fast with many more marketing hires planned for 2024.

role

You will be the ‘chief storyteller’ in the company, writing engaging and emotionally evocative copy for consumers around the world. Your copy will inspire people to take life-altering travel experiences, and there are so many amazing brand stories to tell. But more than just telling the brand’s story, you will also be the ‘chief activator’ – using sophisticated marketing automation and email marketing tools to get that content to the right consumers at the right time.

Write motivating, inspiring content for email marketing campaigns.
Understand the customer journey across the full funnel of the purchase journey.
Set up sophisticated email marketing campaigns, utilising marketing automation tools.
Test, test, test! Delve into the data and optimise the email flows to drive performance.
Work closely with the other members of the marketing team to ensure that your copy and the email programmes are dovetailing in with the other marketing activities.

BENEFITS

2 days work from home, from day one of your employment.
Opportunity to travel internationally.
A ‘profit for purpose’ business where the marketing content is inspiring, emotional, and evocative.
Dynamic, fast-paced, exper

about you

We’re looking for an amazing copywriter who has strong skills in email marketing. You’ll be working from the Auckland or Taranaki-based office and will bring a sound marketing background to the table.

First and foremost, you will be an excellent copywriter with experience writing B2C emails for sales and marketing objectives.
You’ll bring a strong understanding of marketing to the table, and a sound knowledge of defining the customer journey.
With proven knowledge of email marketing and marketing automation, you will have used tools such as HubSpot, Klaviyo, Mailchimp, Marketing Cloud or similar.
You’ll be a whizz with content calendars, automated platform emails, trigger-based emails, and automated remarketing emails.

Apply now

Click the orange APPLY FOR THIS JOB button at the top of this page or contact the friendly team at Campfire for a confidential chat about the job. 

Salary Range: $80,000 - $100,000 base salary + 2 Days Work from Home
Job ID: 841572CF

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Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and uphold a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief. 